The labeling platform is positioned as a big data analytics platform for enterprise-level users, offering capabilities to explore user characteristics and create user personas. It enables user identification, clustering, and segmentation, and allows for viewing the evolution of labels throughout their entire lifecycle through characteristic changes. The main functions include label processing and production, user persona creation and analysis, label segmentation management, and access to multiple data sources. It continuously empowers businesses with innovation.

Product Features

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  Custom Labeling System

  Supports enterprises in establishing a labeling system tailored to their own business development and scenarios, aligning with their growth trajectory.

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  Visual Label and Segment Creation

  Flexibly creates labels and segments for customers based on varying business rules.

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  Multi-Data Source Integration

  Connects to diverse data sources to cater to different business scenarios.

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  Unified Label Definition

  Forms and timely updates label specifications to meet enterprise production needs.

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  API Release

  Retrieves segment data to fulfill business scenario requirements of third-party systems.

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  Label Personas

  Individual personas display all labels associated with an individual, while group personas can be analyzed and displayed based on different label dimensions.

Features

Label Personas

In the label personas feature, we can view detailed persona information for individual users and the label distribution for groups. Detailed persona information for individual users includes: user ID, key focus labels, and all other labels. Group personas visually display the label distribution of the population, enabling multi-dimensional and comprehensive acquisition of group persona information and facilitating persona analysis of the group.

Group Selection

Supports enterprise clients in selecting labels and label values through visualization, unifying group rule definitions, and selecting group data that meets business requirements, facilitating data analysis and querying for enterprise clients.

Custom Labeling System

Supports the development of a custom labeling system, allowing for the creation of a labeling system tailored to one's own business development based on specific business scenarios. It unifies label definitions and supports the creation of multi-level categories, with a maximum of 4 levels currently available.

Application Scenarios

Success Cases

AEON

AEON is a leading integrated retail and service group in Asia, with over 500 member companies. In recent years, as AEON's business continues to grow, the importance of data to business development has become increasingly prominent. The group fully recognizes the importance of a data platform for business development and has launched a data middle platform project to establish a unified data platform connecting the group's front-end and back-end core business systems. Through the data middle platform, business data is aggregated, enabling data interconnection and standardization, forming data assets, and providing reusable data services and capabilities for business and data development teams based on technology and big data capabilities, creating a data support platform for AEON's digital transformation.

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